AET BRANDING
Identity, Website, Stationery, Signage, etc
Identity, Website, Stationery, Signage, etc
While as working at BMT, the agency was asked to create a full rebrand for American Eagle Tankers, a Global shipping company. AET aim was to create a company as a ‘whole’, make themselves more aware for their customers and move their brand on to a sophisticated and approved shipping company.
Working with Jeremy Schofield, head of the design department at BMT, and BMT’s creative Director Marc Kelsey; l led the design for AET identity, including digital logo, brand guidelines, website, internal and external marketing communications and campaigns. Advertising and design for international events.
BMT were praised with their innovative designs that created a consistent seamless voice across the global company.
Awareness of the company was raised and a clear idea of the company proposition was created. Profitability rose with their investment into the brand.
Awareness of the company was raised and a clear idea of the company proposition was created. Profitability rose with their investment into the brand.
